One View, Your Way: Connect the Online and Offline Data You Need

For every IT developer creating sophisticated data integrations, there's a marketer who needs new audience segments to target or an analyst looking to add online behavioral data into his customer warehouse.

WebTrends Marketing Warehouse fulfills all of these enterprise data-integration needs and more. For the first time, a single data platform offers the self-service tools and standards-based technology to help marketers, analysts and IT alike create the one, distinct view each needs of customers and data.

Marketing Optimization through Integration
WebTrends Marketing Warehouse's published database schema and support for open standards such as ODBC and web services let you extend the wealth of your website throughout your organization. You can integrate data on the platform with:

• Third-party marketing applications. More accurately segment your customer base by exporting raw, transformed or optimized web data into your CRM, e-mail and other marketing applications
• Other enterprise systems. Add the rich, online behavioral data of your visitors to your existing data stores and enterprise intelligence systems.
• Reporting and analysis tools. Analyze online and customer data with your choice of tools.
• Other WebTrends online analytics tools. Perform ongoing and ad-hoc analysis with WebTrends Explore and WebTrends Visitor Intelligence.

Open Technology Powered by an Open Approach
WebTrends belief in the power of open, computing standards runs throughout WebTrends Marketing Warehouse. The platform lets you:

• Do more with your existing business systems. WebTrends Marketing Warehouse's support for industry-standard data exchange lets you add rich website data to the analysis you already perform with Teradata, Oracle, Cognos, Business Objects, Microstrategy or other business intelligence solutions.
• Connect data many ways. Get the information and tools you need in one centralized section of the interface to quickly exchange data using ODBC, web services, Smart Reports for Excel, named queries and other standards-based methods.
• Access the data you need, when you need it. Extract the data you need on an ad-hoc or recurring basis - even if you don't have technical know-how or knowledge of the data schema.

Please let us know if you'd like a personal demo of the extraordinary power of WebTrends Marketing Warehouse. 1.877.932.8736
In the UK, please call us at +44 (0) 1784 415 700